The other day I put I story out on instagram talking about my wrist pain & carpal tunnel syndrome caused by lashing too much, and the funny thing is I stopped seeing clients for almost 2 years now and every now and again this pain still comes back. So I thought I put a poll out asking you how many client do you see a day and why? Most of the answers were reliving, the average lash artist has 1-4 client per day, assuming these are fills. BUT there were a good amount of people who voted on the second option which was 5-8 client a day!😱
This was the story I put out the other day 👇🏼
And this was your response 👇🏼
👉🏼 The Pitfalls of Underpricing Your Services in the Lash Industry
It's a scenario that plays out far too often in the lash industry: talented artists offering their services at a fraction of what they're worth. Sure, it might seem like a "savvy business move" at first glance to undercharge your competitors in the area, but dig a little deeper, and you'll uncover a host of issues lurking beneath the surface. Plus if you think about it what if everyone would look at other and charge less than your neighbour? Eventually you will end up working for less than minimum wage..Let's talk about this common problem and see why it's essential to break free from the cycle of underpricing.
👉🏼 Understanding the Math: Why Full Sets Aren't the Cash Cow You Think
Unfortunately I see this example waaaay to often and it's finally time to say something. So what exactly is wrong with this apart from the obvious that it’s 𝘄𝗿𝗼𝗻𝗴?
£50 full set
1 day, 5 ppl = £250
1 week, 5 days = £1250
1 month, 20 days = £5000
The example I have here demonstrates a straightforward calculation: offering a full set at £50 might seem lucrative when multiplied by the number of clients served. However, it's crucial to recognize that the real profits lie in infills, not full sets. As seasoned professionals know, cultivating long-term relationships with clients leads to repeat business and sustained income.
Consider this: if you're consistently churning out full sets without retaining clients, something is amiss. Building rapport, understanding clients' needs, and delivering impeccable service are paramount to success in the beauty industry. Without these elements, you'll find yourself trapped in a cycle of constantly chasing new clients—a recipe for burnout and business failure.
👉🏼 The Price of Mediocrity: Why Undercharging Undermines Your Craft
At £50 for a full set, you're not just undervaluing your services; you're undercutting the entire industry. It's essential to recognize the value of your skills and invest in your craft accordingly. Whether it's through advanced training, high-quality products, or top-notch customer service, your pricing should reflect the expertise and dedication you bring to the table.
Moreover, perpetuating the myth that "people in my area can't afford higher prices" is a disservice to yourself and your potential clients. The truth is, there's a market for quality wherever you go. By positioning yourself as a premium service provider and demonstrating the value you offer, you'll attract clients willing to pay what you're worth.
👉🏼 The Toll of Overwork: How Underpricing Leads to Burnout
Finally, let's address the elephant in the room: the unsustainable workload that comes with underpricing. In the example provided, the math might seem straightforward—five clients a day, two hours per client—but the reality is far more taxing. Factor in time for breaks, cleaning, administrative tasks, and self-care, and suddenly, those long days stretch even further.
Without proper compensation for your time and expertise, you'll find yourself trapped in a relentless cycle of overwork and underpayment. This not only jeopardizes the quality of your work but also takes a toll on your mental and physical well-being. In the end, it's a lose-lose situation for both you and your clients.
👉🏼 Charge Your Worth: The Path to Sustainable Success
In conclusion, it's time to break free from the allure of underpricing and embrace the value you bring to the table. By charging what you're worth, fostering meaningful connections with clients, and prioritizing self-care, you'll pave the way for long-term success in the lash industry. Remember, you're not just an artist—you're a business owner, a trendsetter, and a purveyor of beauty and confidence. It's time to step into your power and demand the respect and compensation you deserve.
some thoughts about this topic 👇🏼
We want everyone in this industry to make money so let's raise the bar, let's learn from people who are already done it and they have achieved what you want. If you want to add something to this topic or have any questions reach out on instagram, we would love to hear from you!